3-DIMENSIONAL EMA 09 ONLINE OFFERING BROADENED TO INCLUDE FACEBOOK ACTIVITY, TWITTER ACTIVITY AND HABBO PARTNERSHIP
www.mtvema.com
London, Tuesday 6 October 2009: Fall Out Boy’s eclectic bassist and lyricist, Pete Wentz, has been confirmed as host of the 2009 MTV Europe Music Awards (EMAs) digital show "2009 EMA: All Access", the news was announced today by MTV International (MTVNI), owned by Viacom Inc (NYSE: VIA, VIA:B). "2009 EMA: All Access" will be hosted on www.mtvema.com and will be available simultaneous to the MTV Europe Music Awards TV broadcast, which will be aired live on MTV from the 02 World, Berlin on Thursday 5 November at 9pm CET. The 2009 EMAs are sponsored by Sony Ericsson, MTV Games / Harmonix’s "The Beatles™ Rock Band™" and Dell.
"2009 EMA: All Access" will give MTV’s online audiences an exclusive opportunity to hang out with Pete as he spends time with EMA artists – including performers Green Day, Leona Lewis and Tokio Hotel and host Katy Perry - in an exclusive bar backstage just before they take to the stage. More EMA performers and presenters will be announced shortly.
The MTV Europe Music Awards digital activity will also enable MTV fans to be part of the glittering Red Carpet as the artists arrive – and excitement builds – for the prestigious live music event. All of the action, which will also feature Pete Wentz’s arrival, will be played out exclusively on www.mtvema.com in a live online show entitled, "2009 EMA: Red Carpet Show" which will be available from 8-9pm CET on Thursday 5 November.
Pete Wentz, who is fresh from his successful hosting debut at the recent Vodafone MTV Australia Awards, is bassist and lyricist for US rock band Fall Out Boy. The band has achieved huge global success and their fifth studio album, "Folie à Deux", is currently riding high on the charts, both in the US and Europe. Pete is married to singer Ashlee Simpson and, similar to "2009 EMA: All Access", also co-owns a nightclub "Angels and Kings" with fellow members of Fall Out Boy.
www.mtvema.com, the principle access point for all information on the EMAs, is available in 18 languages across 28 territories via a single URL. In addition to giving users the opportunity to vote, watch highlights from previous EMAs and surf for artist information, for the first time ever, Twitter has been deeply integrated into this year’s EMA digital media campaign with show gossip, news and updates being tweeted both in advance of the event and long after the show closes.
This year, MTV is also partnering with Habbo, the world’s largest virtual world and online community for teens. The collaboration includes the launch of an EMA-themed virtual space within Habbo communities which will give Habbo fans the opportunity to visit the EMA space with their friends, vote for their favourite artists, and take part in competitions in the hope of winning a virtual EMA award.
A key objective of Facebook, Habbo and Twitter activity will be to encourage viewer interaction on www.mtvema.com, which last year generated more than 4 million unique visitors. In addition, voting, artist and category information, profiles and galleries will also be available via free EMA WAP activity – which, in 2008, achieved a 165% year-on-year increase in downloads.
Commented Gary Ellis, VP, Digital Media (Content & Operations), MTV Networks International: "MTV has long been committed to leveraging digital technology to deliver complementary EMA experiences to music fans. By aligning with our audiences' own consumption of media, we are not only able to give users a truly 'behind-the-scenes' perspective on MTV's premier live music event, but, by harnessing social media platforms we are also able to bring the EMAs to an even broader range of demographics whilst promoting back into the TV environment."
Post EMAs, www.mtvema.com will feature performance and backstage photography, news on the winners and losers and behind the scenes gossip.
Both the "2009 EMA: All Access" and the "2009 EMA: Red Carpet Show" will be shot in an entirely tapeless environment using production values at the forefront of new technology including full 1080i uncompressed HD workflow and virtual encoding cloud to stream over 3 hours of live content.
For more information on the 2009 MTV Europe Music Awards – and to vote – please go to:
www.mtvema.com
For further press information and for biographies and artwork please contact:
Polly Stevens
Communications Director
MTV Europe Music Awards
polly.stevens@mtvne.com
+44 207 478 6328
E: polly.stevens@mtvne.com
Or go to:
www.ema.mtv.co.uk/press
Note to Editors
About the MTV Europe Music Awards
The 2009 MTV Europe Music Awards will be broadcast live in the following countries : Armenia, Austria, Belarus, Belgium, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Latvia, Lithuania, Luxembourg, Former Yugoslav Republic of Macedonia, Malta, Moldova, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Serbia & Montenegro, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom.
About MTV Networks International
MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, MTVNHD, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, Neopets, GameTrailers, Shockwave, Addicting Games, Atom Films and Xfire. MTV Networks' brands are seen globally in 578 million households, in 162 countries and 33 languages via 168 locally programmed and operated TV channels and more than 400 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).
About Sony Ericsson
Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com
About The Beatles: Rock Band
The Beatles: Rock Band marks the first time that Apple Corps, along with EMI Music, Sony/ATV Music Publishing, Harrisongs Ltd and Startling Music Ltd has presented The Beatles music in an interactive video game format. The Beatles: Rock Band is published by MTV Games and developed by Harmonix, the world’s premier music video game company and creators of the best-selling Rock Band, and available on the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system and Wii™ console from Nintendo.
About MTV Games
MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.
About Harmonix Music Systems, Inc.
Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of ground-breaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit: www.harmonixmusic.com.
About Dell
People worldwide can buy Dell online, by phone and through more than 43,000 stores.
