Now is your chance!
From 28 October – 1 November, the EMAs will be trawling Berlin to find the city’s most enthusiastic music lovers to take part in the eagerly awaited MTV Europe Music Awards.
Those lucky enough to be selected will have a once-in-a-lifetime opportunity to get up, close and personal with Awards performers and presenters as they walk red carpet and perform at MTV’s glittering live music event.
On 28th October, Dell will be holding the Awards first and most exclusive ‘golden ticket’ open audition at Media Markt, Alexanderplatz, Berlin from midday. Hosted by Joe Hatchiban, of Berlin’s legendary Karaoke in the Park, music fans will warm up their singing skills to Dell’s signature track Lollipop before being asked to dance and sing to music by some of this year’s EMA performers. The contestants that impress the most will be given ‘golden ticket’ access into Berlin’s 02 World on the night of the Awards - before any other standing guest.
From 31 October – 1 November, MTV will be holding further casting sessions at MTV Networks Germany GmbH, Stralauer Allee 7, 10245 Berlin from 1000 – 1700 on 31 October and from 1100 – 1600 on 1 November. At these casting sessions, MTV fans will be asked to prove to the judges that they are Germany’s biggest music fans…enthusiasm, energy and big personalities will be a must! Aspiring rock stars will have the opportunity to practice for their audition moment using The Beatles: Rock Band which will be set up for contestants while they wait.
In addition, 100 Sony Ericsson Fan Walkers will be undertaking a challenging 10 day walk from Hamburg to Berlin to be part of the MTV Europe Music Awards experience. The EMAs will be broadcast live on MTV from 9pm CET from the 02 World, Berlin on Thursday 5 November.
Commented Richard Godfrey, Executive Producer, MTV Europe Music Awards: “It is important to us that as many music fans as possible get to be part of this year’s EMAs so we have decided that tickets to the event at the 02 World will be free and only available via public castings. We’re proud to be bringing so many exciting performers and presenters to Berlin for this year’s show - which is even more special as it will be part of the historic 20th anniversary celebrations of the fall of the Berlin Wall. MTV Germany’s audiences are amongst our most ardent so we look forward to some impressive auditions – and lots of energy on the night!”
The MTV Europe Music Awards is one of the world’s most prestigious live music events. In 2008, the EMAs generated more than 4 million unique visitors to www.mtvema.com and over 100 million online votes. More EMA performer and presenters will be announced shortly.
All contestants must produce formal photo ID before they can take part in EMA castings
Antonio Campo Dall’Orto is EVP, Music Brands, MTV Networks International and Executive Producer for the MTV Europe Music Awards. Co-executive Producer & SVP, Talent & Music, MTV Networks International is Bruce Gillmer. Executive Producer is Richard Godfrey. Co-executive Producer is Jane Fraser. Chloe Mason is Producer and Hamish Hamilton is Director. Raffaele Sangiovanni is Executive in charge of Production
For more information on the 2009 MTV Europe Music Awards – and to vote – please go to:
www.mtvema.com
For further press information and for biographies and artwork please contact:
Polly Stevens
Director, Communications
MTV Europe Music Awards
+44 207 478 6328/+44 7768 773386
Polly.stevens@mtvne.com
Or go to:
www.ema.mtv.co.uk/press
Note to Editors
About the MTV Europe Music Awards
The 2009 MTV Europe Music Awards will be broadcast live in the following countries : Armenia, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Latvia, Lithuania, Luxembourg, Former Yugoslav Republic of Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom.
About MTV Networks International
MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, MTVNHD, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, Neopets, GameTrailers, Shockwave, Addicting Games, Atom Films and Xfire. MTV Networks' brands are seen globally in 578 million households, in 162 countries and 33 languages via 168 locally programmed and operated TV channels and more than 400 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).
About Sony Ericsson
Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com
About The Beatles: Rock Band
The Beatles: Rock Band marks the first time that Apple Corps, along with EMI Music, Sony/ATV Music Publishing, Harrisongs Ltd and Startling Music Ltd has presented The Beatles music in an interactive video game format. The Beatles: Rock Band is published by MTV Games and developed by Harmonix, the world’s premier music video game company and creators of the best-selling Rock Band, and available on the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system and Wii™ console from Nintendo.
About MTV Games
MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.
About Harmonix Music Systems, Inc. Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of ground-breaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit: www.harmonixmusic.com.
About Dell
People worldwide can buy Dell online, by phone and through more than 43,000 stores.
