Sponsors
Here is information on all of our 2008 MTV Europe Music Award sponsors.
Pan European
Sony Ericsson
Having sold over 100 million phones in 2007, Sony Ericsson is currently one of the five largest mobile phone manufacturers in the world. An important industry player operating in over 80 countries, our phones, accessories and PC cards are synonymous with innovation and style. With R&D sites in Europe, Japan, China, India and North America, diversity is one of the core strengths of the company. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com
Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.co.uk, or to communicate directly with Dell via a variety of online channels, go to www.dell.co.uk/conversations. To get Dell news direct, visit www.dell.co.uk/RSS (c) Dell Corporation Limited. Dell, and the Dell Logo are either registered or unregistered trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.
edc by Esprit
edc by Esprit was launched in 1998 as a young label by Esprit and became a stand-alone brand under the Esprit Group in 2007. edc shows its strength in consistently delivering the most up to date trends that appeal to its international market. The brand is perfect for the young, spontaneous individual who is able to express their lifestyle through an unique and diverse look. Separate marketing, worldwide expansion of edc stores and an individual store concept emphasize the independence of the brand. In the 2007/2008 business year, Esprit Holdings Limited generated a worldwide group turnover of around EUR 3.2 billion (as of 30.6.2008). The net profits increased to around EUR 600 million with growth of 24,5 per cent in comparison to the previous year. The share of Esprit Holdings Limited is listed on the Hong Kong stock market and is included in both the Hang Seng Index and in the MCSI Index Hong Kong, as well as in the FTSE All World Index for Hong Kong. The Group operates more than 690 directly managed retail stores worldwide and distributes its products via more than 14,500 wholesale locations around the globe. The company has more than 1,000,000 square metres of sales area in more than 40 countries. For further information, please visit www.esprit.com
Regional Sponsors
Virgin Trains
Virgin Trains Media Information - Images of Virgin Trains and the company's operations are available on our online media website www.virgintrainsmediaroom.com. You will need to register to access the Media Resources section containing high-resolution images of our operations. Virgin Trains is the brand name of Virgin Rail Group. We have operated the West Coast passenger train franchise since 1997; the current franchise runs to March 2012. Virgin Rail Group is owned 51 percent by Virgin Group and 49 percent by Stagecoach. Virgin Trains has been listed as the Best Train Operator in a survey by the Institute of Customer Service and has been voted Best Rail Company by Travel Weekly magazine.
Pepsi
Pepsi supports all aspects of the music industry: it promotes young groups who are just starting out, music festivals and collaborations between nationally renowned groups and singers. This commitment is also reflected in its marketing campaigns of recent years, which have seen Pepsi work with some of the world's biggest pop stars, including Shakira, Jennifer Lopez, Christina Aguilera, Beyonce Knowles, Britney Spears, Pink, the Spice Girls, Janet Jackson, Robbie Williams, Ricky Martin and Enrique Iglesias, among others.
Pepsi Max Mucho Rabaldo!
Mucho Rabaldo is the name of a co-branded MTV/Pepsi campaign conducted by Pepsi in Norway during 2008. The campaign is all about celebrating Pepsi Maxs' association with music and enables Pepsi Max consumers to experience one of a kind music experiences at music festivals, awards shows and concerts. The Mucho Rabaldo campaign has been visible in Pepsi Max marketing during the year in Norway and in more than 6 million bottles. For more information log on to www.pepsimax.no
XBOX
Xbox 360 puts you at the centre of the most exciting games and entertainment experiences on earth. Xbox 360 not only has the best, highest-rated games, and the largest Next Generation games library, but it also offers access to the industry-leading Xbox LIVE service and unparalleled entertainment experiences that revolve around you. The Xbox 360 is so much more than just a state of the art games console. By connecting to all the latest technology, it will become the centre of your entertainment universe. The system has the power to store, organise and play music, photos, video and TV. Watch your favourite DVDs in near high-definition using the up scaling capabilities of Xbox 360. You can also connect your MP3 players, digital cameras, Windows Vista or even Windows XP PCs. No one device offers the depth and breadth of entertainment that Xbox 360 can deliver.
Milka
Milka, which is the number one chocolate brand in Europe, is one of the top three brands in the Turkish confectionery market. Since its launch in Turkey in 1993, it has continued to grow rapidly and has become become a favourite with Turkish consumers. Quality has a long tradition at Milka. Almost a century ago, in 1901, the Swiss confectionery producer Philippe Suchard created one of the first varieties of full-cream milk .This marked the birth of a brand that swept the market, first in Switzerland, then later in Germany and Europe. Today, the color lilac and the Milka cow are the epitome of finest chocolate enjoyment.
o2
o2 (Germany) GmbH & Co. OHG, a subsidiary of Telefonica o2 Europe plc and part of the Spanish telecommunications group Telefonica S.A., offers its post and prepaid mobile telephone customers almost complete GSM coverage in Germany via its own network combined with a roaming agreement with T-Mobile Deutschland. The company also provides innovative mobile data services based on GPRS and UMTS technology. In addition, as a provider of integrated communications solutions, the company also provides its customers with DSL-fixed network telephony and high-speed Internet alongside its mobile phone services. Telefonica o2 Europe has almost 40 million mobile and fixed line customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.
Tic Tac
Tic Tac(R), the little sweet launched by Ferrero in 1969, is made with modern techniques but still has ties to the old recipes and ways of making sweets in Italy: it takes 48 hours to produce the half-gram sweet that has only two calories and is available today in different flavours. From the start Tic Tac(R) was suitable for a global market and today it is still one of the best-selling and best-known little sweets in the world. It comes in a practical and original pocket-size box that was a small revolution in candy consumption. Tic Tac(R) launched a new interactive competition on the www.freshstyle.it website that gives everyone an opportunity to express their creativity. The authors of the most original performances will fly to Liverpool to take part in the MTV Europe Music Awards 2008, as Tic Tac is the sponsor of this most important annual music event! With this appealing competition Tic Tac(R) shows a special interest in young people today, by using this new kind of interactive communication and by emphasising the creativity this target group is guaranteed to show. The famous little sweet gives them an opportunity to have fun and demonstrate their inventive powers, so they can become the symbol for Tic Tac(R) freshness.
Inspire by Christina Aguilera
Christina Aguilera INSPIRE brings a little of her self-assured confidence and sexiness to every woman's life. The fragrance will remind you not to drift along with the crowd, but will inspire you to stand up for what you believe in and strive for your dreams. The fragrance celebrates being a woman, full of femininity and fun. Be inspired, be sexy and be exactly who you want to be. For more information about Inspire by Christina Aguilera please visit: www.christina-aguilera-perfumes.com